3 Reasons This Viral Bum Bag Replaced My Purse, My Tote, and My Airport Backpack

Cute enough to want it. Roomy enough to retire the rest.

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3 Reasons This Viral Bum Bag Replaced My Purse, My Tote, and My Airport Backpack

1. It Comes in My Color. And My Other Color.

It Comes in My Color. And My Other Color.

Fifty-plus colors, patterns and materials — checkered, leopard, woven, solids — so it feels like a purse I picked out myself, not a pouch I settled for. The purse stayed home the first week — and never earned its spot back. Now the only question is which one I'm wearing today.

2. Yes, the Gallon of Milk. Then My Actual Day.

Yes, the Gallon of Milk. Then My Actual Day.

The gallon fits — that part's real. What sold me is a normal Tuesday: wallet, Pro Max in the front zip, sunglasses, keys, a water bottle, a snack. Everything the tote used to carry fit inside. I zipped it up, put it on, and left the tote at home.

3. The Strap Is the Whole Point

The Strap Is the Whole Point

Extra-long, extra-wide, it adjusts from petite to plus and sits flat against the body — no swing, no slide, nothing pulling on my shoulder. Through the airport, passport and boarding pass live in the front zip, both hands free for the suitcase and the coffee. The backpack didn't make the trip.

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★★★★★ | 1221 Verified Reviews

GoFree - The Roomiest Bum Bag

  • shopping_bagFits a literal gallon of milk
  • back_handBoth zippers on top — nothing falls out
  • favorite57" strap fits every body — petite to plus-size
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If you encounter any issues with your order, our friendly customer support team is here to help! Simply reach out to us at support@emmafy.com, and we’ll provide an immediate solution.

We offer a 100% money-back guarantee for any items that are damaged or defective during shipping or upon receipt—your satisfaction is our priority!

local_shippingShipping Info

Emmafy orders are fulfilled and shipped within 1-2 business days, with delivery times depending on your location:

  • United States: 6-12 business days
  • United Kingdom: 7-12 business days
  • Australia: 7-12 business days
  • Germany: 7-15 business days
  • Europe: 7-15 business days
  • Rest of the World: 7-15 business days

Please note that shipping times may vary slightly depending on the destination. Rest assured, we’ll keep you updated every step of the way!

infoWeight & Dimensions
  • Weight: 0.82 lbs (370g)
  • Dimensions: 11" x 4.5" x 8.6"
  • Materials: Twill polyester fabric
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★★★★★ 4.88/5 · 1263 Verified Reviews

Real Moms. Real Hands-Free Days.

★★★★★

"Everything fit, with room to spare"

I moved everything over from my handbag and was surprised I could fit all of it with room to spare — and it felt lighter than my old bag. It also means I don't have to carry a huge tote around as well.

Monica S. ✓ Verified Buyer
★★★★★

"The strap is long enough. Finally."

The first time I used it I was taking my kids to the park. I could fit EVERYTHING, but what stood out even more was how comfortable it was. The strap is thick, and I'm a big girl — I was pleasantly surprised I had more than enough length. That's rare.

Tasha R. ✓ Verified Buyer
★★★★★

"It really does hold a gallon of milk"

I went shopping and deliberately didn't bring a bag so I could just stuff my purchases inside. I was surprised how much it actually fits — they weren't exaggerating, it really does hold a gallon of milk.

Carla J. ✓ Verified Buyer
★★★★★

"Heavy duty zippers, thick straps"

Highly impressed. The straps are nice and thick and easy to use, the zippers are heavy duty. I did not expect a product of this quality. I've ordered more since my first order.

Yvonne K. ✓ Verified Buyer
★★★★★

"My shoulders didn't hurt once"

The first time I used it I was grocery shopping with my husband. It was so convenient, and with all the stuff I had in there I was surprised my shoulders and back didn't hurt. Before that I was using a small purse that barely held my phone and wallet.

Denise A. ✓ Verified Buyer
★★★★★

"Goodbye backpack, hello compliments"

Before this I had to pack a huge to-go bag that wasn't the most appealing, just to be sure I had everything for the boys when we were out. I needed something that looked good and still fit it all. I hate wearing a backpack, and that's what I had before. Now this goes with my outfits and I've had so many compliments. I still can't get over how much it fits.

Brooke N. ✓ Verified Buyer
★★★★★

"I can swing and lift her with it on"

My daughter gave me my first one as a gift. I switched from a backpack purse to this one at the park with my granddaughter. It's so easy to keep it on and still play, swing, slide and lift her up.

Patty G. ✓ Verified Buyer
★★★★★

"The park, the zoo, the pedal boats"

I was always carrying a backpack or a separate bag just to have everything with me. I used this at the park and the zoo and carried wipes, my wallet, lip gloss, perfume, hand sanitizer, sunscreen and my phone. Then we went on the pedal boats and I fit my husband's keys, wallet and phone in it too.

Marissa H. ✓ Verified Buyer
★★★★★

"I bought two more colors"

I was pleasantly surprised at how well made these are. Sturdy zippers that move easily. The room inside and the outside pockets are wonderful, and the straps and bag are comfortable to wear all day. It's my new favorite — I bought two more colors.

Erica M. ✓ Verified Buyer