★★★★★ Rated 4.8/5 based on 10,000+ reviews

Buying Her a Bag This Year? 5 Mistakes That Get It Re-Gifted — and the Viral Bum Bag She'll Actually Wear

🕐 READ TIME: 3 MINUTES

"I was carrying my wallet in my armpit at Costco while managing a toddler." If that sounds like someone on your list, you're about to make one of these five mistakes with her next bag.

Buying Her a Bag This Year? 5 Mistakes That Get It Re-Gifted — and the Viral Bum Bag She'll Actually Wear

1. She's Carrying Three Bags Because None of Them Do the Job

She's Carrying Three Bags Because None of Them Do the Job

A purse. A tote. A diaper bag. Every morning she transfers everything. Something always gets left behind in the wrong one.

Back pocket for her phone, front zip for grab-and-go, main compartment for the rest. One bag, done — and it's the one she'll actually use.

2. Her Bag Is Wrecking Her Shoulder — and She's Stopped Noticing

Her Bag Is Wrecking Her Shoulder — and She's Stopped Noticing

Full weight on one side. Her neck tightens, her trap locks up, she switches shoulders and it starts over.

Plus-size or busty? Most crossbody straps max out three inches too short. The GoFree: 57 inches, fully adjustable, hip-level. You don't need to know her size. It fits.

3. If She Needs Both Hands to Find Her Phone, Her Bag Is Slowing Her Down

If She Needs Both Hands to Find Her Phone, Her Bag Is Slowing Her Down

Backpacks come off. Totes need excavating. She's in a parking lot with a toddler, digging for keys in a black hole.

Back zip pocket fits an iPhone Pro Max flat against her body. One hand, no stopping. Hold the kid's hand. Push the cart.

4. The Bag You Gift Is Either Too Small or Too Frumpy — Never Both Right

The Bag You Gift Is Either Too Small or Too Frumpy — Never Both Right

Cute bags fit nothing. Big bags look like luggage. That's why most gifted bags are in the back of the closet within a month.

Solids, checkered, leopard, woven leather — for how she dresses, not just what she carries. Crossbody or bum bag, same bag. Wallet, phone, water bottle, diapers, wipes, snacks, Kindle, keys — it all fits.

5. Trendy Bags Don't Survive Past One Season

Trendy Bags Don't Survive Past One Season

Fast-fashion nylon. Glued seams. Hardware that tarnishes by month three. She replaces it in six months, buys the next trend, replaces that one too. The cycle never ends and it's never cheap.

Right now it's Buy 1, Get 1 Free. Pick two colors: one to wrap, one to keep. Or two to give — the second one costs nothing. 90-day money-back guarantee, no questions.

ANNIVERSARY SALE
BUY 1 GET 1 FREE
Pick two prints — the 2nd bum bag is on us.
★★★★★ | 1285 Verified Reviews

GoFree - The Roomiest Bum Bag

  • shopping_bagFits a literal gallon of milk
  • back_handBoth zippers on top — nothing falls out
  • favorite57" strap fits every body — petite to plus-size
✅ 90-Day satisfaction Guarantee
question_markWhat's included

For every GoFree ordered, you'll receive...

  • 90-Day Return Guarantee
  • 24/7 Customer Support
favorite90 Days Risk-Free Guarantee

If you encounter any issues with your order, our friendly customer support team is here to help! Simply reach out to us at support@emmafy.com, and we’ll provide an immediate solution.

We offer a 100% money-back guarantee for any items that are damaged or defective during shipping or upon receipt—your satisfaction is our priority!

local_shippingShipping Info

Emmafy orders are fulfilled and shipped within 1-2 business days, with delivery times depending on your location:

  • United States: 6-12 business days
  • United Kingdom: 7-12 business days
  • Australia: 7-12 business days
  • Germany: 7-15 business days
  • Europe: 7-15 business days
  • Rest of the World: 7-15 business days

Please note that shipping times may vary slightly depending on the destination. Rest assured, we’ll keep you updated every step of the way!

infoWeight & Dimensions
  • Weight: 0.82 lbs (370g)
  • Dimensions: 11" x 4.5" x 8.6"
  • Materials: Twill polyester fabric
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★★★★★ 4.88/5 · 1285 Verified Reviews

Real Moms. Real Hands-Free Days.

★★★★★

"Everything fit, with room to spare"

I moved everything over from my handbag and was surprised I could fit all of it with room to spare — and it felt lighter than my old bag. It also means I don't have to carry a huge tote around as well.

Monica S. ✓ Verified Buyer
★★★★★

"The strap is long enough. Finally."

The first time I used it I was taking my kids to the park. I could fit EVERYTHING, but what stood out even more was how comfortable it was. The strap is thick, and I'm a big girl — I was pleasantly surprised I had more than enough length. That's rare.

Tasha R. ✓ Verified Buyer
★★★★★

"It really does hold a gallon of milk"

I went shopping and deliberately didn't bring a bag so I could just stuff my purchases inside. I was surprised how much it actually fits — they weren't exaggerating, it really does hold a gallon of milk.

Carla J. ✓ Verified Buyer
★★★★★

"Heavy duty zippers, thick straps"

Highly impressed. The straps are nice and thick and easy to use, the zippers are heavy duty. I did not expect a product of this quality. I've ordered more since my first order.

Yvonne K. ✓ Verified Buyer
★★★★★

"My shoulders didn't hurt once"

The first time I used it I was grocery shopping with my husband. It was so convenient, and with all the stuff I had in there I was surprised my shoulders and back didn't hurt. Before that I was using a small purse that barely held my phone and wallet.

Denise A. ✓ Verified Buyer
★★★★★

"Goodbye backpack, hello compliments"

Before this I had to pack a huge to-go bag that wasn't the most appealing, just to be sure I had everything for the boys when we were out. I needed something that looked good and still fit it all. I hate wearing a backpack, and that's what I had before. Now this goes with my outfits and I've had so many compliments. I still can't get over how much it fits.

Brooke N. ✓ Verified Buyer
★★★★★

"I can swing and lift her with it on"

My daughter gave me my first one as a gift. I switched from a backpack purse to this one at the park with my granddaughter. It's so easy to keep it on and still play, swing, slide and lift her up.

Patty G. ✓ Verified Buyer
★★★★★

"The park, the zoo, the pedal boats"

I was always carrying a backpack or a separate bag just to have everything with me. I used this at the park and the zoo and carried wipes, my wallet, lip gloss, perfume, hand sanitizer, sunscreen and my phone. Then we went on the pedal boats and I fit my husband's keys, wallet and phone in it too.

Marissa H. ✓ Verified Buyer
★★★★★

"I bought two more colors"

I was pleasantly surprised at how well made these are. Sturdy zippers that move easily. The room inside and the outside pockets are wonderful, and the straps and bag are comfortable to wear all day. It's my new favorite — I bought two more colors.

Erica M. ✓ Verified Buyer