I Tested the Snap-Shut Makeup Bag Taking Over the Internet So You Don't Have To

5 reasons the zipper pouch stays in the drawer now.

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I Tested the Snap-Shut Makeup Bag Taking Over the Internet So You Don't Have To

1. Possibly the Cutest Makeup Bag on the Internet

Possibly the Cutest Makeup Bag on the Internet

Soft knitted texture, a shape that pops, and a lineup of colorways deep enough to start a collection.

"i cant stop looking at it on my counter, its just so pretty" — actual review. The kind of pretty you leave out on purpose.

2. It Stands There Wide Open While You Get Ready

It Stands There Wide Open While You Get Ready

Squeeze the sides and it pops open like a doctor's bag, then stands there on the counter, wide open, while you do your whole routine.

"it opens SO wide you can see everything at once" — actual review. No digging. Just looking.

3. It Swallowed the Whole Routine

It Swallowed the Whole Routine

"fits all my makeup AND all my skincare. i was not expecting it to hold this much" — actual review.

Foundation to brushes to serums, all in one bag that still snaps shut on the first squeeze. That was the part I didn't expect either.

4. One Squeeze Shut. Nothing Falls Out.

One Squeeze Shut. Nothing Falls Out.

"The little click when you close it… SO satisfying. And nothing spills in my tote anymore" — actual review. The spring frame hides inside the hem — no zipper, no visible metal.

I loaded mine, flipped it upside down, and shook it. The click held.

5. Right Now, You Get Two for the Price of One

Right Now, You Get Two for the Price of One

Click Buy 1, Get 1 Free and pick two colorways. "bought one for me and one for my daughter for her dance bag, she loves it" — actual review. One for your counter, one wrapped for her.

90-day money-back guarantee. The popular ones go first.

ANNIVERSARY SALE
BUY 1 GET 1 FREE
Pick two colors — the 2nd bag is on us.
★★★★★ | 29 Verified Reviews

Knitty – The Snap-Shut Makeup Bag

  • open_in_fullSqueeze the sides — it opens all the way and stays open
  • back_handRoom for the full routine, brushes standing up
  • favoriteOne press and it's shut — 35 colorways to pick from
✅ 90-Day satisfaction Guarantee
question_markWhat's included

For every Makeup Bag ordered, you'll receive...

  • 1 Snap-Shut Makeup Bag
  • 90-Day Return Guarantee
  • 24/7 Customer Support
favorite90 Days Risk-Free Guarantee

If you encounter any issues with your order, our friendly customer support team is here to help! Simply reach out to us at support@emmafy.com, and we’ll provide an immediate solution.

We offer a 100% money-back guarantee for any items that are damaged or defective during shipping or upon receipt—your satisfaction is our priority!

local_shippingShipping Info

Emmafy orders are fulfilled and shipped within 1-2 business days, with delivery times depending on your location:

  • United States: 6-12 business days
  • United Kingdom: 7-12 business days
  • Australia: 7-12 business days
  • Germany: 7-15 business days
  • Europe: 7-15 business days
  • Rest of the World: 7-15 business days

Please note that shipping times may vary slightly depending on the destination. Rest assured, we’ll keep you updated every step of the way!

infoWeight & Dimensions
  • Size: 11.8" × 7.9" × 3.5"
  • Weight: 8.1 oz (230 g)
  • Hidden spring frame sewn inside the top hem
  • Opens in one squeeze and stays open on its own
  • 35 colorways
★★★★★ 4.9/5 · 29 Verified Reviews

Real Women. Real Open Makeup Bags.

★★★★★

"Even better in person"

It's even better in person! The knit is so soft and detailed, and the snap frame opens and closes with just enough resistance. Really good quality. I think I'm going to buy one for a friend.

Hailey R. ✓ Verified Buyer
★★★★☆

"Folds flat for travel"

Great purchase. It folds flat in my suitcase and pops right back into shape when I open it.

Jordan M. ✓ Verified Buyer
★★★★★

"Way more room than expected"

The quality is great, the knit is really thick and there's way more room inside than I expected. The design is super cute. I will definitely buy more.

Beth A. ✓ Verified Buyer
★★★★★

"Taking it on all my vacations"

I love the quality, the colors, and the size. It's perfect for keeping all my makeup organized, and I'll definitely be taking it on all my vacations. Highly recommend!

Carrie L. ✓ Verified Buyer
★★★★★

"It fits SO MUCH"

Did not expect to love this little bag so much! It fits SO MUCH, and the wide opening means I can actually see everything. Highly recommend.

Dana W. ✓ Verified Buyer
★★★★★

"Much bigger than I expected"

It's much bigger than I expected, which is a plus. I recommend this 100%. I like it so much that I want a different one for makeup, one for skincare, and one for chargers.

Tara B. ✓ Verified Buyer
★★★★★

"Nothing spills in my purse"

Great price and quality! It stays shut in my tote, so nothing spills in my purse anymore.

Sheila K. ✓ Verified Buyer
★★★★★

"Looks like a boutique find"

Lovely quality, it can fit a lot in it, and honestly it looks like something from a boutique.

Monique S. ✓ Verified Buyer
★★★★★

"Exactly as pictured"

I ordered the black and white striped one and it is exactly as pictured! The knit is even softer than it looks.

Paula G. ✓ Verified Buyer