5 Reasons Makeup Lovers Are Ditching Their Zip Pouches For This Snap-Shut Makeup Bag

Opens wide on the counter. Snaps shut when you're done.

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5 Reasons Makeup Lovers Are Ditching Their Zip Pouches For This Snap-Shut Makeup Bag

1. Possibly the Cutest Makeup Bag on the Internet

Possibly the Cutest Makeup Bag on the Internet

Soft knitted texture, a whole wall of colors, and no zipper in sight — the frame hides in the hem, so the outside is all knit. It looks like something you'd carry on purpose. The zip pouch looked like something that came free with an order.

2. The Whole Routine, Brushes Standing Up

The Whole Routine, Brushes Standing Up

Foundation, concealer, a full palette, mascara, liner, the brushes standing upright, the setting spray — the whole face routine goes in, yours included, and the frame opens wide enough to see all of it at once. The zip pouch held the same things, in a pile, in the dark.

3. One Bag for the Bathroom Counter, the Carry-On, and the Beach Bag

One Bag for the Bathroom Counter, the Carry-On, and the Beach Bag

It packs flat in the carry-on, then opens up and holds the whole routine in the hotel. In the beach bag it takes the sunscreen and the after-sun. At home it stays out on the counter, because it looks like it belongs there.

4. No Zipper. No Snag. Just Snap.

No Zipper. No Snag. Just Snap.

Open it on the counter and it stays open on its own — everything right there, no holding the sides apart, no digging in a dark pouch with one hand, no zipper catching on a brush. When you're done, one squeeze snaps it shut and nothing falls out.

5. Right Now, You Get Two for the Price of One

Right Now, You Get Two for the Price of One

Click Buy 1, Get 1 Free and pick two colors. One for the counter, one for the carry-on — or one for you and one for the friend who asked where you got it. 90-day money-back guarantee. Popular colors sell out in days. Don't wait.

ANNIVERSARY SALE
BUY 1 GET 1 FREE
Pick two colors — the 2nd bag is on us.
★★★★★ | 29 Verified Reviews

Knitty – The Snap-Shut Makeup Bag

  • open_in_fullSqueeze the sides — it opens all the way and stays open
  • back_handRoom for the full routine, brushes standing up
  • favoriteOne press and it's shut — 35 colorways to pick from
✅ 90-Day satisfaction Guarantee
question_markWhat's included

For every Makeup Bag ordered, you'll receive...

  • 1 Snap-Shut Makeup Bag
  • 90-Day Return Guarantee
  • 24/7 Customer Support
favorite90 Days Risk-Free Guarantee

If you encounter any issues with your order, our friendly customer support team is here to help! Simply reach out to us at support@emmafy.com, and we’ll provide an immediate solution.

We offer a 100% money-back guarantee for any items that are damaged or defective during shipping or upon receipt—your satisfaction is our priority!

local_shippingShipping Info

Emmafy orders are fulfilled and shipped within 1-2 business days, with delivery times depending on your location:

  • United States: 6-12 business days
  • United Kingdom: 7-12 business days
  • Australia: 7-12 business days
  • Germany: 7-15 business days
  • Europe: 7-15 business days
  • Rest of the World: 7-15 business days

Please note that shipping times may vary slightly depending on the destination. Rest assured, we’ll keep you updated every step of the way!

infoWeight & Dimensions
  • Size: 11.8" × 7.9" × 3.5"
  • Weight: 8.1 oz (230 g)
  • Hidden spring frame sewn inside the top hem
  • Opens in one squeeze and stays open on its own
  • 35 colorways
★★★★★ 4.9/5 · 29 Verified Reviews

Real Women. Real Open Makeup Bags.

★★★★★

"Even better in person"

It's even better in person! The knit is so soft and detailed, and the snap frame opens and closes with just enough resistance. Really good quality. I think I'm going to buy one for a friend.

Hailey R. ✓ Verified Buyer
★★★★☆

"Folds flat for travel"

Great purchase. It folds flat in my suitcase and pops right back into shape when I open it.

Jordan M. ✓ Verified Buyer
★★★★★

"Way more room than expected"

The quality is great, the knit is really thick and there's way more room inside than I expected. The design is super cute. I will definitely buy more.

Beth A. ✓ Verified Buyer
★★★★★

"Taking it on all my vacations"

I love the quality, the colors, and the size. It's perfect for keeping all my makeup organized, and I'll definitely be taking it on all my vacations. Highly recommend!

Carrie L. ✓ Verified Buyer
★★★★★

"It fits SO MUCH"

Did not expect to love this little bag so much! It fits SO MUCH, and the wide opening means I can actually see everything. Highly recommend.

Dana W. ✓ Verified Buyer
★★★★★

"Much bigger than I expected"

It's much bigger than I expected, which is a plus. I recommend this 100%. I like it so much that I want a different one for makeup, one for skincare, and one for chargers.

Tara B. ✓ Verified Buyer
★★★★★

"Nothing spills in my purse"

Great price and quality! It stays shut in my tote, so nothing spills in my purse anymore.

Sheila K. ✓ Verified Buyer
★★★★★

"Looks like a boutique find"

Lovely quality, it can fit a lot in it, and honestly it looks like something from a boutique.

Monique S. ✓ Verified Buyer
★★★★★

"Exactly as pictured"

I ordered the black and white striped one and it is exactly as pictured! The knit is even softer than it looks.

Paula G. ✓ Verified Buyer