★★★★★
"Even better in person"
It's even better in person! The knit is so soft and detailed, and the snap frame opens and closes with just enough resistance. Really good quality. I think I'm going to buy one for a friend.
WINTER BOGO Madness! 7 Reasons This Snap-Shut Makeup Bag Broke the Internet and Has Makeup Lovers Everywhere Losing Their Minds
→ CHECK AVAILABILITY✓ 90-Day Money-Back Guarantee
1. The Winter Sale is on — and everyone's calling it the biggest offer of the season
Buy 1, Get 1 FREE + Stack 15% OFF with code WINTR15. Double savings that retail insiders are calling "insane." Ends when stock runs out — no warning.
2. It keeps selling out — the striped colorways disappear in hours
If you wait, your color vanishes. Again. The stripes go first, then the solids. No restock promised.
3. It went viral because of the snap — one squeeze and it pops open all the way
You've seen the clip: squeeze the sides, it opens wide and stays open on its own, the whole routine standing in view. One squeeze and it snaps shut. Essentials stay in.
4. Smart women are replacing every makeup pouch they own
Ditching the zip pouch, the cable bag, the countertop catchall. This one handles it all — the counter, the carry-on, the cabin weekend. "No more digging in a dark pouch with one hand" — actual review.
5. It fits your makeup AND your skincare with zero digging required
The hidden frame opens all the way and stays open on the counter — foundation, palettes, brushes standing up, the skincare too. Bigger than it looks. "It fits SO MUCH, and the wide opening means I can actually see everything" — actual review.
6. 500,000+ American women have already made the switch
The reviews keep saying the same thing: softer than it looks, bigger than it looks, and the snap is the best part. The five-star reviews keep flooding in. The secret is out.
7. The smartest shoppers stack code WINTR15 for maximum savings
Two makeup bags for the price of one — one for the counter, one for the cabin weekend — then code WINTR15 takes another 15% off at checkout. Stack them. That's the deal of the season.
EARLY BLACK FRIDAY
LOWEST PRICE OF THE YEAR
Buy 1, get 1 free — plus an extra 15% off with code WINTR15.
Knitty – The Snap-Shut Makeup Bag
- Squeeze the sides — it opens all the way and stays open
- Room for the full routine, brushes standing up
- One press and it's shut — 35 colorways to pick from
✅ 90-Day satisfaction Guarantee
What's included
For every Makeup Bag ordered, you'll receive...
- 1 Snap-Shut Makeup Bag
- 90-Day Return Guarantee
- 24/7 Customer Support
90 Days Risk-Free Guarantee
If you encounter any issues with your order, our friendly customer support team is here to help! Simply reach out to us at support@emmafy.com, and we’ll provide an immediate solution.
We offer a 100% money-back guarantee for any items that are damaged or defective during shipping or upon receipt—your satisfaction is our priority!
Shipping Info
Emmafy orders are fulfilled and shipped within 1-2 business days, with delivery times depending on your location:
- United States: 6-12 business days
- United Kingdom: 7-12 business days
- Australia: 7-12 business days
- Germany: 7-15 business days
- Europe: 7-15 business days
- Rest of the World: 7-15 business days
Please note that shipping times may vary slightly depending on the destination. Rest assured, we’ll keep you updated every step of the way!
Weight & Dimensions
- Size: 11.8" × 7.9" × 3.5"
- Weight: 8.1 oz (230 g)
- Hidden spring frame sewn inside the top hem
- Opens in one squeeze and stays open on its own
- 35 colorways
★★★★★ 4.70/5 · 102 Verified Reviews
Real Women. Real Open Makeup Bags.
★★★★☆
"Folds flat for travel"
Great purchase. It folds flat in my suitcase and pops right back into shape when I open it.
★★★★★
"Way more room than expected"
The quality is great, the knit is really thick and there's way more room inside than I expected. The design is super cute. I will definitely buy more.
★★★★★
"Taking it on all my vacations"
I love the quality, the colors, and the size. It's perfect for keeping all my makeup organized, and I'll definitely be taking it on all my vacations. Highly recommend!
★★★★★
"It fits SO MUCH"
Did not expect to love this little bag so much! It fits SO MUCH, and the wide opening means I can actually see everything. Highly recommend.
★★★★★
"Much bigger than I expected"
It's much bigger than I expected, which is a plus. I recommend this 100%. I like it so much that I want a different one for makeup, one for skincare, and one for chargers.
★★★★★
"Nothing spills in my purse"
Great price and quality! It stays shut in my tote, so nothing spills in my purse anymore.
★★★★★
"Looks like a boutique find"
Lovely quality, it can fit a lot in it, and honestly it looks like something from a boutique.
★★★★★
"Exactly as pictured"
I ordered the black and white striped one and it is exactly as pictured! The knit is even softer than it looks.
